With so many themes to choose from, making a decision can be daunting — but, if you need help finding a theme that works for you, you’ve come to the right place, as this guide will give you the information you need to make an informed decision. Let’s get started!
The first step to starting and running a successful web-based business is determining the products or services you should sell. If you want to make a profit for the long-term, you need to choose a market in which people consistently spend money. Then you need to find a niche audience within that market to specifically target online.
Once you’ve selected a niche that has the potential to turn a profit, you’ll need to launch a website that features your products or services. Although you could hire a expensive web developer to create a fully customized website for your company, or you select a professional built theme.
Choosing a theme is, without doubt, one of the most important things to get right when building an online presence. Not only does a theme determine how your site looks to visitors, it also governs much of the back end workings of your online business.
Marketing takes time, money, and preparation. One of the best ways to stay on schedule and on budget is to make a marketing plan. It describes the actions you’ll take to persuade potential customers to buy your products or services.
Most marketing plans cover these topics. As always, use what works best for your business.
Describe your audience in detail. Look at the market’s size, demographics, unique traits, and trends that relate to demand for your business.
Describe what gives your product or service an advantage over the competition. It might be a better product, a lower price, or an excellent customer experience. Sometimes, an environmentally friendly certification or “made in the USA” on your label can be an important factor for customers.
Describe how you’ll literally sell your service or product to your customers. List the sales methods you’ll use, like retail, wholesale, or your own online store. Explain each step your customer takes once they decide to buy.
Describe your marketing and sales goals for the next year. Common marketing and sales goals are to increase email subscribers, grow market share, or increase sales by a certain percent.
Describe how you’ll achieve your marketing and sales goals. List marketing channels you’ll use, like online advertising, radio ads, or billboards. Explain your pricing strategy and how you’ll use promotions. Talk about the customer support that happens after the sale. The federal government regulates advertising and labeling for a number of consumer products, so make sure your advertising is legally compliant.
Include a complete breakdown of the costs of your marketing plan. Try to be as accurate as possible. You’ll want to keep tracking your costs once you put your plan into action.