If you ask a marketer or a business owner what they want most in life, they will almost certainly say “more customers.” On a business’ wish list, what usually follows customers? Their website will receive more traffic. There are a variety of techniques to improve website traffic, and in today’s post, we’ll look at 25 of them, including many free options.
We’ll start with this one because it’s the most clear. Paid search, social media advertising, and display advertising (try our Smart Ads Creator!) are all great ways to get your site in front of people and attract visitors. Adjust your paid methods to meet your objectives – do you simply want more visitors, or do you want to boost conversions as well? Each paid channel has advantages and disadvantages, so think about your goals before reaching for your payment card.
If you want to increase visitors to your site while also increasing sales, you’ll need to use strong commercial intent keywords in your sponsored search campaigns. Yes, the competition for these search phrases can be strong (and costly), but the rewards can be well worth the effort.
Participate in social media.
It’s not enough to provide excellent content and hope that people will discover it; you must also take proactive measures. Using social media networks to promote your content is one of the most effective strategies to drive traffic to your website. Twitter is great for quick, snappy (and tempting) links, but Google+ promotion can help your site appear in tailored search results and seems to work best in B2B areas. If you’re a B2C goods company, image-heavy social media sites like Pinterest and Instagram could help you gain popularity. Here’s some more information on how to make the most of social media marketing.
Create Irresistible Titles
One of the most crucial aspects of your material is the title. Even the most thorough blog post will go unread if it doesn’t have an appealing headline. Learn how to write catchy headlines. For example, BuzzFeed and Upworthy writers frequently draft up to twenty titles before choosing on the one that would generate the most traffic, so consider your headline carefully before hitting “publish.”
Toss It Around
Contrary to popular belief, there is no magic formula for content marketing success. As a result, change the length and presentation of your material to appeal to as many various types of readers as feasible. For optimum impact, mix shorter, news-based blog entries with long-form material, video, infographics, and data-driven pieces.
On-Page SEO is important.
Do you believe SEO is no longer relevant? Reconsider your position. Search engine optimization (SEO) is still a vital and worthwhile strategy. Are you utilizing picture alt text to its full potential? Are you linking to new content from within your site? What about meta descriptions, for example? On-page SEO optimization doesn’t have to be time-consuming, and it can help you increase organic traffic.
Begin guest blogging today.
Before you say it, despite what you may have heard, authentic guest blogging isn’t dead. Securing a guest post on a popular website can help you improve blog traffic while also helping to promote your brand. However, be aware that guest blogging standards have evolved dramatically in the last eighteen months, and spamming approaches may result in harsh penalties. Proceed cautiously.
Long-Tail Keywords Should Be Targeted
Have you covered your high-intent and popular keyword bases? Then it’s time to start focusing on long-tail keywords as well. Long-tail keywords account for the bulk of web searches, therefore you’re missing out if you’re not using them in your sponsored search or SEO campaigns.
Invite others to contribute to your blog as guest bloggers.
It’s a two-way street when it comes to guest writing. Invite others in your niche to write on your own site in addition to posting information on other sites. They’re likely to share and link to their guest post, thereby bringing additional visitors to your site. Just make sure you only publish high-quality, unique content that is free of spammy links, as Google is cracking down on low-quality guest blogging.
Seek out referral traffic.
Rather from attempting to persuade other websites to link back to you (which is a time-consuming and inefficient process), develop content that begs to be linked to.
We were able to acquire a connection from Ars Technica in the Editor’s Pick section among links to The New York Times and National Geographic when Larry wrote about eBay getting a kick in the teeth from Google’s Panda upgrade. Not bad, and neither was the increase in referral traffic that followed. In this piece, you’ll learn what types of links bring a lot of referral traffic and how to get them.
Simply focus on obtaining a steady flow of referral traffic from credible websites. Otherwise, you risk a Google penalty.
Share your content on LinkedIn
LinkedIn has evolved into much more than a job search tool. LinkedIn, the world’s largest professional social network, has evolved into a significant publishing platform in its own right, therefore you should be regularly contributing content there. This will enhance visitors to your site as well as your industry profile – especially if you have a modest to large following.
Microdata Schema Implementation
Schema (or another microdata format) will make it easier for search engine bots to identify and index your pages, but it will not drive traffic to your website on its own. Another advantage of schema for SEO is that it can lead to better rich site snippets, which can lead to higher click-through rates.
The number of sites that link back to you isn’t the only factor that influences the strength of your link profile; your internal linking structure can also have an impact. Keep an eye out for internal linking opportunities when generating and posting material. This not only aids SEO, but also provides a better, more beneficial user experience, which is the cornerstone of growing website traffic.
Interviewing Thought Leaders in the Industry
Are you under the impression that interviews are reserved for the big leaguers? If you simply ask, you’ll be surprised at how many individuals are willing to speak with you. Send letters to thought leaders in your industry seeking interviews, and then post the interviews on your site. Not only will your credibility and website traffic grow as a result of the interviewee’s name recognition, but the interviewee is also likely to share the information, further expanding its reach.
Email marketing should not be overlooked.
Many organizations are so focused on using content marketing to gain new clients that they overlook more traditional tactics. Even a marginally successful email blast can result in a large increase in traffic. Just be careful not to send out a barrage of emails on every new development in your company. Also, don’t underestimate the value of word-of-mouth marketing, particularly from individuals who are already satisfied with your products or services. You may also increase traffic by sending a pleasant email reminder about a new service or product.
Make sure your website is mobile-friendly.
The days of only using desktop computers to browse the internet are long gone. More people than ever before use mobile devices to access the internet, and forcing your visitors to pinch and scroll their way across your site is effectively asking them to go somewhere else. Even if you only have a basic website, you must make it accessible and comfortable to see on a variety of devices, including tiny smartphones.
Make sure your website loads quickly.
Have you ever had to wait thirty seconds for a website to load? Neither do I. Your bounce rate will be extremely high if your site takes an eternity to load. Make sure that your pages are technically optimized, including picture file sizes, page layout, and third-party plugin functionality. It’s better if your website loads quickly.
Encourage a sense of belonging.
People like to express themselves and weigh in on topics about which they are passionate, so incorporating a community into your website is a wonderful way to start a discussion and drive traffic to your site. Use third-party solutions like Facebook comments or Disqus to build a strong commenting system, or construct a dedicated forum where visitors may ask questions. However, keep in mind that you must manage your community to guarantee that minimum standards of civility are met.
In the comment sections, make your voice heard.
Why not join the conversation on a few sites that are relevant to your business that you frequent on a daily basis? While leaving insightful, thought-provoking comments on industry blogs and sites may not immediately increase referral traffic, building a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can then lead to more traffic to your own site. Just remember that, as with guest writing, quality and relevancy are crucial – you should be communicating with other people in your field, not spamming irrelevant websites with spam links.
Analyze Your Analytics Information
Google Analytics is a gold mine of information on almost every aspect of your website, from the most popular pages to visitor demographics. Keep an eye on your Google Analytics data and utilize it to inform your promotion and content strategy. Keep an eye on which posts and pages are the most popular. Examine visitor data to determine how, where, and when your site’s traffic originates.
Participate in social media.
It’s not enough to simply publish stuff on social media; you must also participate actively in the community. Do you have a Twitter account? Then, using pertinent hashtags, participate in group discussions. Is your Facebook audience responding to your posts? Respond to questions and interact with your audience. Nothing turns people off faster than utilizing social media as a broadcast channel; instead, use it for what it was designed for and communicate with your followers.
Aggregator Sites: Submit Your Content
To begin, a disclaimer: don’t spam Reddit and other similar sites in the hopes of “hitting the jackpot” of referral traffic; it won’t happen. Spam masquerading as legitimate links is extremely sophisticated in forums like Reddit, but it doesn’t harm to contribute links that these audiences will find genuinely beneficial every now and again. Select an appropriate subreddit, post your material, and then sit back and watch the traffic roll in.
Video should be a part of your content strategy.
Text-based material is fine, but video can be a powerful tool for attracting new users and making your website more interesting. Data shows that visual content retains information better than word, so video marketing is a great method to catch – and keep – your audience’s attention while also driving traffic to your website.
Investigate the Competition
You’re at a tremendous disadvantage if you haven’t used tools like BuzzSumo to see what your competitors are up to. These platforms combine the social performance of individual sites and content to provide you a quick snapshot of which issues are connecting with users and, more significantly, making the rounds on social media. Find out what people are reading (and talking about) and try to create similar content to attract visitors to your website.
People love to learn, and webinars are a great opportunity to share your knowledge with an interested audience. Webinars are a terrific way to generate traffic to your website when combined with an excellent social promotion strategy. Send out an email around a week before the webinar, as well as a “last opportunity to register” reminder the day before. Make sure to save the presentation for later viewing and publicize your webinars on social media. If you’re unsure how to conduct a webinar, see this link for some advice.
Participate at Conferences
Whatever industry you’re in, there’s a good probability that at least one or two large conventions and conferences will be of interest to you. It’s a good idea to attend these events; speaking at them is even better. Even a mediocre speaking engagement can help you position yourself as a thought leader in your field and receive valuable exposure for your website.
That’s all I have to say about today’s post. If you have any other suggestions for improving website traffic, I’d love to hear them.